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We believe that branding is strategic, not cosmetic.

“We help to turn businesses from bland to brand.”

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Latest Insights & Ideas

Brand Spotlight – Tradecom Services

In this brand spotlight feature, we speak to the affable Mr Avnish Desai, a second generation leader of Tradecom Services – a multi-million dollar B2B company operating in the international markets. Hi Avnish, please introduce yourself to our readers and tell us about the brand Tradecom Services. Tradecom is a supply chain management solutions company. We take
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Brand Spotlight – KYDZ International

In this brand spotlight feature, we speak to the enterprising Ms Carrie Chan, founder of KYDZ International, a company that is all about toys for every age. How long has KYDZ International been in the market? Together with my husband, Gary Seow, we started the business back in 2005 so it’s been 12 years now. What motivated you
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