The essential branding handbook for Asian Businesses
From Bland to Brand offers brand owners, business leaders and marketers an indispensable and practical guide to developing a robust brand strategy.
Inside this book…
- Easy, step-by-step process
- Exercises, practical examples and case studies
- Actionable ideas
- Tips to collect market intelligence
About the author
Catherine Chai’s career spans over 20 years in marketing and brand consultancy. She is the founder and owner of Broc Consulting, a brand advisory firm based in Singapore.
Catherine works with forward-looking companies to increase their brand building capabilities and train their employees to live and breathe their brand. Having worked with hundreds of business leaders to build their brands, she knows that succesful and purposeful brands are the result not of more resources but of vision, action and commitment.
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Hire us to speak, or engage our brand advisory and training services.