“If you are not a brand, you are a commodity”.
Brand building has been widely acknowledged as an effective tool to help businesses to differentiate themselves to achieve long term profitability. However, many organisations lack a common understanding amongst staff in the branding process resulting in incoherent efforts across departments. In addition, some companies see brand building as a “campaign” effort, and fail to nurture and grow the brand/s over time with new initiatives. The truth is brand building is strategic and requiries long term commitment.
This two-day practical and intensive workshop is specially designed to provide businesses with a robust framework to create an unfair advantage in the market space by leveraging on the power of branding. The workshop is packed with insights from both global and Asian brands that can be implemented quickly and inexpensively. This is a hands-on and highly experiential workshop.
This master class is meant for catalysts, change agents and doers. As this workshop is 20% conceptual and 80% hands-on, it is suitable for those who want to bring real ideas and plans back to the office to create success for their brands.
Thursday & Friday, 30th & 31st March 2017 from 9:00 to 17:00 (SGT)
Mandarin Orchard Singapore, 333 Orchard Road, Singapore 238867