“Sometimes you don’t realize your own strength until you come face to face with your greatest weakness”
Brand building has been widely acknowledged as an effective tool to help businesses to differentiate themselves and to attract the target customers. To create value for employees and customers, and to build meaningful relationships with them, businesses must first gain fresh, deep insights into what their key stakeholders need and want as well as clarity on its brand’s strengths and weaknesses.
In this workshop you’ll learn a variety of tools and techniques that can be adopted to conduct an independent in-house audit to gather critical insights for your business and your brand, and save you lots of money in the process. By the end of the workshop you’ll have developed a framework to conduct a Brand SWOT analysis to determine the current state of your business and brand’s health.
- Understand what is Brand Audit, its scope and what it can achieved
- Learn the different tools, techniques and tips in conducting a brand health check
- Experience a “live” brand audit experiment and put practice into practical actions
- Map out the critical “moments of truth” that makes or breaks a business and its brands
Who Should Attend
Business owners, entrepreneurs, leaders, executives and managers who wants to gain competitive advantage through understanding themselves, their employees, competitors, customers and the environment.
Fri, 7th July 2017 from 9:00 to 17:00 (SGT)
Mandarin Orchard Singapore, 333 Orchard Road, Singapore 238867