In this Brand Spotlight video interview, we speak to Ms. Angela Sim brand owner of Chug, a lifestyle drinking app, and Managing Director of Ence Marketing Group on what makes Chug brand unique. Watch it here.
In this brand spotlight feature, we speak to the passionate Mr Bernie Poh, CEO of Allium Healthcare. Hi Bernie, please introduce yourself to our readers and tell us about the brand Allium Healthcare. How long has Allium Healthcare brand been in the market? Allium Healthcare is a wholly-owned member of the GK Goh Holdings Group and establishedRead More →
“The brand is your business and your business is your brand.” Working with many businesses over the years, we have come to realise that some business leaders may not be entirely sure what their brands are, or which are the products, services or entities that they would like to invest in to turn them intoRead More →
What is a hybrid brand architecture? It is a mash-up architecture that might seem all over the place on the surface but is adopted by companies for its many benefits. The master brand here is like a very intelligent father who knows when to step into the lives of his children and when to keepRead More →
To understand the house of brands strategy it is best to take the example of a father who likes to let his children have their own paths and build their reputations without any personal involvement into their personal matters. However, it is always there on their back but passively and quietly. This is why youRead More →