In this Brand Spotlight feature, we speak to Mr Shawn Leng, Director of Huabao Agency. Shawn is a second generation business leader who has been tasked with growing the company’s flagship nutritional supplement brand, Wellring. Hi Shawn, please introduce yourself to our readers and tell them about your brand Wellring. How long has Wellring brandRead More →
Brand Spotlight – Tradecom Services
In this brand spotlight feature, we speak to the affable Mr Avnish Desai, a second generation leader of Tradecom Services – a multi-million dollar B2B company operating in the international markets. Hi Avnish, please introduce yourself to our readers and tell us about the brand Tradecom Services. Tradecom is a supply chain management solutions company. We takeRead More →
Brand Spotlight – KYDZ International
In this brand spotlight feature, we speak to the enterprising Ms Carrie Chan, founder of KYDZ International, a company that is all about toys for every age. How long has KYDZ International been in the market? Together with my husband, Gary Seow, we started the business back in 2005 so it’s been 12 years now. What motivated youRead More →
Brand Spotlight – greendot
In this brand spotlight feature, we speak to the humble and courageous Mr Fu Yong Hong, CEO of greendot, a growing meat-free dining concept brand in Singapore. Hi Yong Hong, please introduce yourself to our readers and tell them about your brand greendot. How long has greendot brand been in the market? It’s about six yearsRead More →
What Asian Brands Can Learn From Airbnb’s Rebranding Efforts
Most of us do not care about brands, but when the brands make us feel something, we start to care. Great brands are those that advocate for important things. They do that because they have something they want to change. And as customers, we want to be part of that change. Airbnb has a loftyRead More →