In this brand spotlight feature, we speak to Mr Anthony Lee, founder of F&B brand Kaldi’s Berry on turning his passion into profits. Hi Anthony, please introduce yourself to our readers and tell us about your brand Kaldi’s Berry. How long has Kaldi’s Berry been in the market? It has been 4 over years, Kaldi’s BerryRead More →
Three Trends With Explosive Growth
During the World Economic Forum 2017 held in Davos recently , Jack Ma (Chairman of Alibaba) shared three trends that will define our future. First trend is about handing the implications of technology revolution, second trend is to pay attention to those who are 30 years old as he sees them as builders of theRead More →
How To Attract And Retain Talent in 2017 Just Like Google
Whenever we ask our clients and our workshop learners which company locally or globally that they think is a great company to work for, Google always pops up. This is certainly not surprising given that Google receives over 3 million job applications a year. Quite simply, everyone seems to perceive working in Google as aRead More →
Creating Awareness Builds Your Brand And Generates Leads
Have you embarked on the task of generating more awareness, more leads and more advocates? Need a plan to get you started? How about we kick things off with these 3 Easy to implement Tips. #TIP 1: Learn how to use the media as advocates of your brand and generate free publicity Learn and understandRead More →
Brand Extension – Smart Move or Foolish Decision
3 years ago, my family was out shopping for a washing machine at one of the largest electronic goods stores in Singapore. Top-of-mind brands for us include Whirlpool, LG, Panasonic and Maytag (we were initially considering Whirlpool), and as we were browsing, we were really surprised to see many Samsung branded washing machines displayed brightlyRead More →