“The brand is your business and your business is your brand.” Working with many businesses over the years, we have come to realise that some business leaders may not be entirely sure what their brands are, or which are the products, services or entities that they would like to invest in to turn them intoRead More →
Hybrid Brand Architecture – The Power of Mixing It Up
What is a hybrid brand architecture? It is a mash-up architecture that might seem all over the place on the surface but is adopted by companies for its many benefits. The master brand here is like a very intelligent father who knows when to step into the lives of his children and when to keepRead More →
House of Brands – Let Each Brand Has Its Own Personality
To understand the house of brands strategy it is best to take the example of a father who likes to let his children have their own paths and build their reputations without any personal involvement into their personal matters. However, it is always there on their back but passively and quietly. This is why youRead More →
Branded House Architecture – Benefit from the Established Reputation
Branded House is one of the most commonly known strategies among various brand architectures. You could say it is the kid who puts his sticker on everything and says, “This is mine!” Or it is just the protective father who wants to be around his kids for their benefit. This strategy is the most famousRead More →
A Quick and Fun Way to Understand Brand Architecture
While humans are trying to keep their families small all over the world, brands are going the opposite way. No matter how big the brands become, they have reasons and the willingness to be more prominent. Their families are getting so big that they have to come up with new nomenclatures to define the variousRead More →