Branded House is one of the most commonly known strategies among various brand architectures. You could say it is the kid who puts his sticker on everything and says, “This is mine!” Or it is just the protective father who wants to be around his kids for their benefit. This strategy is the most famousRead More →
A Quick and Fun Way to Understand Brand Architecture
While humans are trying to keep their families small all over the world, brands are going the opposite way. No matter how big the brands become, they have reasons and the willingness to be more prominent. Their families are getting so big that they have to come up with new nomenclatures to define the variousRead More →
Top Asian Brands to Watch in 2018
While you can never predict future, you can definitely make a strong estimate of which direction things might go for a business based on their past and present performance. Such estimates can help you as investors so you make only the most lucrative investments in brands that are soaring high. They can also help youRead More →
Merry Christmas and Happy New Year
Dear Clients, Partners, Friends and Readers, During this holiday season, our thoughts turn gratefully to those who have made our progress possible. It is in this spirit that we say… Thank you and best wishes for the holidays and happy New Year. As our valued clients, partners, friends and readers, we look forward to connectRead More →
Brand Spotlight – Wellring
In this Brand Spotlight feature, we speak to Mr Shawn Leng, Director of Huabao Agency. Shawn is a second generation business leader who has been tasked with growing the company’s flagship nutritional supplement brand, Wellring. Hi Shawn, please introduce yourself to our readers and tell them about your brand Wellring. How long has Wellring brandRead More →