Day: July 11, 2016

What does twisting an Oreo, licking it and then dunking it in milk have in common with Disneyland’s staff always in smiles and looking ever-so happy?

The difference between features and benefits are hard concepts to grasp but important, nonetheless. Achieving successful sales requires a company to …

Brands matter. There can be no argument that the battle of the brands is the battle for mindshare amongst an increasingly educated and demanding …

In 2013, the bottled water market was valued at $157.27 billion USD and it is expected to reach $276.65 billion USD in 2020, according to a report …

Branding is all about creating differences and managing perceptions. To brand a product or service, we must teach consumers “who” the product/service …

Imagine owning a Fried Chicken shop that has survived the trials and tribulations of three generations of family ownership and still thrives in a neighborhood where …