From Bland To Brand – Tues, 21 Aug 2018

Share on linkedin
Share on facebook
Share on email

 “If you are not a brand, you are a commodity”.

As the saying goes “If you are not a brand, you are a commodity”.

Brand building has been widely acknowledged as an effective tool to help businesses to differentiate themselves to achieve long-term profitability. However, many organisations lack a common understanding amongst staff in the branding process resulting in incoherent efforts across departments. In addition, some companies see the brand building as a “campaign” effort and fail to nurture and grow the brand/s over time with new initiatives. The truth is brand building is strategic and requires a long-term commitment.

This one-day practical and intensive workshop is specially designed to provide businesses and organisations with a clear step-by-step guide to build a successful brand. The workshop is packed with insights from both global and Asian brands that can be implemented quickly and inexpensively. This is a hands-on and highly experiential workshop.

This two-day practical and intensive workshop is specially designed to provide businesses with a robust framework to create an unfair advantage in the market space by leveraging the power of branding. The workshop is packed with insights from both global and Asian brands that can be implemented quickly and inexpensively. This is a hands-on and highly experiential workshop.

This master class is meant for catalysts, change agents and doers. As this workshop is 20% conceptual and 80% hands-on, it is suitable for those who want to bring real ideas and plans back to the office to create success for their brands.

WHEN

Tuesday, 21st August 2018 from 9:00 to 17:00 (SGT)

WHERE

Mandarin Orchard Singapore, 333 Orchard Road, Singapore 238867

SIGN UP FOR UPDATES

CONNECT WITH US