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Spotlight – Allium Healthcare

In this spotlight feature, we speak to the passionate Mr Bernie Poh, CEO of Allium Healthcare …

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What Are You Branding (Part 1)

“The brand is your business and your business is your brand.”
Working with many businesses over the years …

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Hybrid Brand Architecture – The Power of Mixing It Up

What is a hybrid brand architecture? It is a mash-up architecture that might seem all over the place on the surface but is adopted by companies for its …

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House of Brands – Let Each Brand Has Its Own Personality

To understand the house of brands strategy it is best to take the example of a father who likes to let his children have their own paths and build their …

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Branded House Architecture – Benefit from the Established Reputation

Branded House is one of the most commonly known strategies among various brand architectures. You could say it is the kid who puts his sticker on …